Why use this hashtag as our slogan? Because the diet never starts; tomorrow is always “never” in our minds. You don’t need a diet, nor do you ever need to start one. We truly believe that society makes us feel like we can’t enjoy desserts, carbs, sugars etc. The list is never ending, so we are here to say, live your best life and indulge in the sweetness that it has to offer. Diets should never exist, just a balanced lifestyle. Seriously: YOLO!